Our Brand

We provide B2B, B2C, and C2C services. We effectively engage our audience through 3 areas: Content, Community and Consultancy.

Since its establishment in 2018, FASHINFIDELITY has been the premier education and news platform for deconstructing sustainable fashion, amplifying cultural nuances, local challenges and Southeast Asian narratives. We believe in collaboration, inclusivity and diversity. We’re here to empower everyone in the fashion supply chain to collectively lighten the industry’s footprint.

Wardrobes of the Future by FASHINFIDELITY

#FFCollective

Coming in 2025, we’re excited to launch #FFCollective – an online community builder designed to transform sustainable fashion in Asia. This diverse, multidisciplinary platform will foster collaboration, inclusivity, and innovation to address industry gaps, shape policy, and empower members with opportunities to lead local and international projects. Together, we’ll redefine the future of fashion.

Our Values

1. Solving problems holistically, meaning you are looking at problem-solving from many angles, processes and aspects.

2. Being conscientious means that you are thoughtful, i.e. you take into account many things in your decision/forming an opinion.

3. Neutral tone, because content is factual and researched.

4. We break down very complex problems into bite-sized, practical, what-this-means-for-you solutions because we know overwhelm is real.

5. Every single decision in your life or organisation can have a positive impact – all you have to do is START.

6. We empower individual action to collectively lighten the fashion industry’s footprint – your actions matter!

We don’t judge. We believe in practical solutions to big problems. We advocate for critical thinking. We know engineering solutions must be fit-for-purpose and humanistic. We are conscientious.

— FASHINFIDELITY’s Brand Message

Holistic Thinking to Problem-Solving

At FASHINFIDELITY, we approach sustainable fashion with a commitment to holistic thinking. We strive to deconstruct the complexities of the fashion supply chain, shedding light on its many challenges. Guided by an environmental engineering ethos, we embrace thoughtful, conscientious approaches to tackling problems.

Our mission is to broaden the conversation around sustainability in fashion—inviting intelligent discourse that resonates with everyday consumers, industry decision-makers, and emerging professionals in fashion, textiles, and footwear.

As an end-to-end platform, we provide:

  • Thoughtful articles and news that empower consumers to engage with sustainable fashion.
  • Opportunities for sustainable fashion practitioners to connect and share expertise.
  • Business improvement strategies to help brands integrate sustainability principles and thrive in a competitive market.

We believe that solving the massive challenge of sustainability in the fashion supply chain doesn’t have to feel overwhelming. It demands collective effort—from small, practical, everyday actions by individuals to systemic shifts in the industry. Together, we can create meaningful, lasting change.

Better together

We believe consumers hold the ultimate power to drive change and shift business priorities.

Our vision is to lead the way in bridging consumer advocacy with industry insights on fashion innovation and sustainability. We’re incredibly proud of the journey we’ve taken so far, and we’re excited to continue making an impact.

If you’re a brand or company that resonates with our approach, we’d love to hear from you. Let’s connect, share experiences, and amplify each other’s voices to create a more sustainable future together!