Welcome to fashinfidelity
We are a 3-in-1 platform offering content, community, and consultancy services for sustainable fashion.
The fashion industry is a major polluter and exploitative force across global supply chains, urgently needing transformation.
But much of the sustainability conversation has been dominated by Western perspectives.
We are here to change that!
Proudly Malaysian at heart, we champion Southeast Asian perspectives —celebrating our rich heritage, practices, and community-driven solutions. Through localised insights and resources, we empower diverse stakeholders across the fashion ecosystem to take meaningful action.
join the movement
Get access to toolkits, blogposts, and the
latest insights on sustainable fashion to
help you make informed choices.
Get access to toolkits, blogposts, and the latest insights on sustainable fashion to help you make informed choices.
LATEST ON THE BLOG
Essential toolkits for
everything sustainable fashion:
Fashion & the Future
FF Deconstructs Fashion
Fashion & workers
Fashion & Environment
Fashion’s Overproduction Problem
Inspiring Local Conversations
Diversity in Fashion
The Psychology of Fashion Consumption
Fashion & Mental Health
How To Start Your Slow Fashion Journey
How to remove stains, Valentine’s Day edition
Know Your Fabrics!
Care, Repair, Mend, Sew, Upcycle
Why we keep clothes we don’t wear and how to move past them?
Join our growing community of mindful
consumers, slow fashion creators,
industry leaders, and more!
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Discover what’s on this month - from events and workshops to job and volunteer opportunities you won’t want to miss.
Want us to amplify your
sustainable fashion event?
Be part of a diverse and inclusive
network of professionals working
together to shape the future of
sustainable fashion in Asia.
Discover how we’re closing gaps in slow
fashion—and how you can join in
Whether you’re a brand, community, or changemaker, we help turn ideas into meaningful sustainable fashion impact.
Content creation and media
We specialise in creating tailored content for Southeast Asian audiences, including educational explainers, short-form videos, long-form articles, and awareness campaigns, all designed to engage, inform, and drive meaningful action.
Learn MoreCommunity Activations & Programs
Unlock the power of Community-Based Social Marketing to drive sustainable behaviors with impactful workshops, expert panels, and interactive activities that inspire action and deliver measurable results.
Learn MoreConsultancy & Advisory Services
From bespoke communication strategies to comprehensive sustainability reporting, we guide businesses and manufacturers in embracing more sustainable practices.
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