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Deconstructing sustainable fashion, amplifying Southeast Asian narratives

Hello, I’m Najah.
Founder of FASHINFIDELITY.

FASHINFIDELITY is a 3-in-1 platform that provides news, community, and consultancy services for sustainable fashion. We are proudly Malaysian, but are very much advocates of South East Asian narratives in disrupting the sustainability in fashion conversation.

Since our early blogging days, we have now evolved into a trusted voice in sustainable fashion advocacy, learning, and advice. Read more about our story here.

Use the hashtag #conscientiousfashionista on Instagram, TikTok, Facebook and LinkedIn to find our content and follow us on social media!

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Amplifying SEAsian🧕🏼👩🏽‍💼👩🏿‍🔧 narratives in deconstructing #sustainablefashion
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👩‍👧‍👦 @cleonajah Joanne
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🥰 A huge thank you and kudos to all of you who

🥰 A huge thank you and kudos to all of you who participated and chose creativity over consumption this holiday season! 💕

These past two weeks have been nothing short of incredible. We received over 300 thoughtful entries that sparked meaningful conversations and celebrated the joy and power of conscious fashion. We were blown away by your unique takes on the prompts and your dedication to making intentional clothing choices starting with your very own wardrobe. By sharing your journey, you’ve inspired others to embrace small but meaningful changes!

🗣️ A special shoutout to our friends at @fashionparadesg for collaborating with us and bringing your vibrant energy and unwavering passion to this year’s challenge. We’re so grateful for your support and couldn’t have asked for better partners in championing slow fashion and fostering a more connected community!

As we look ahead to 2025, our small but mighty team is hard at work behind the scenes to bring you a one-stop slow fashion community platform designed to deepen connections, encourage collaboration, and empower you with valuable resources and knowledge on your slow fashion journey. We can’t wait to share these exciting new developments with you and look forward to all that’s to come! 👀

💭 PS: We’ll be announcing the #ff14daysofslowstyle Challenge winners soon – those who completed 7/14 of the prompts will be in the running. 🤭

Lots of love,
Team FF

@cleonajah kicking off #FF14daysofslowstyle with t

@cleonajah kicking off #FF14daysofslowstyle with this purple banger 😻💜 IT STARTS TODAY!!

Day 1 prompt is: break out an item you haven’t worn for at least six months. This dress not only has not been worn for at least six months, but at least five years!

If you know me, you know I’m a backless dress type of gal, and this @cmeocollective dress is just me 🤩. I loved it so much that I bought it in two colourways! It’s the easiest, breeziest thing to wear - just slip it on and go ☺️ I’ve owned it since 2014.

When I moved to #KL in 2018 to start my entrepreneurial journey I took a bunch of clothes with me from Melbourne but never had the chance to wear this dress out. I worried it wasn’t appropriate. But earlier this year my friend @heyyml gifted me a multicoloured blazer, and ta-da! A perfect match! Made a trip to @hellolooop for a consignment appointment in this ensemble. Swipe ⬅️ to see. Thanks to the lovely girls at the store who took the pics 😊

Are you joining the challenge? It’s not too late ⏰😉

The #FF14DaysOfSlowStyle Challenge kicks off tomor

The #FF14DaysOfSlowStyle Challenge kicks off tomorrow, and we couldn’t be more excited! 🎉✨

Last year, the challenge brought together nearly 300 entries from across the globe. People from diverse backgrounds, including those completely new to the slow fashion conversation, jumped in to share thoughtful outfit choices and personal reflections on their wardrobe journeys. It showed us that slow fashion is for everyone, no matter their identity, resources, or experience.

This year, we’re thrilled to bring the challenge back as an annual tradition, and we’re aiming for an even bigger impact with the incredible support of our partners, @fashionparadesg and @hellolooop 🌟💞

Join us as we explore creative and accessible ways to embrace mindfulness in our consumption, starting with the treasures already in our wardrobes!

The #ff14daysofslowstyle Challenge is back, and th

The #ff14daysofslowstyle Challenge is back, and this time we’re thrilled to have the support of our friends at @fashionparadesg and @hellolooop 🥳

As the year-end festivities approach, many of us find ourselves swept up in the rush of holiday sales, glittering new clothes, and the pressure to constantly refresh our wardrobes. This fuels a cycle of overconsumption, with closets overflowing and waste piling up.

Join us from December 18th to 31st as we embark on a treasure hunt in our own closets, disrupting the pressure to buy ‘new’ and embracing a more mindful approach to fashion this festive season and beyond. We hope this challenge offers you a timely opportunity to channel your creative energy into something meaningful this holidays!

5 lucky participants who complete at least 7/14 of the prompts will stand a chance to win meaningful prizes of their choice:
⭐️ Consignment slot at LOOOP (Malaysia only)
📚 BookXcess gift card worth RM50 (Malaysia only)
📌 RakutenKobo gift card worth RM50 (usable globally)
🧘‍♀️ Calm premium 30-day free trial worth RM45 (usable globally)

PS: A special surprise awaits participant(s) with the most entries!

We can’t wait to see your looks! Are you in? 🤩

We’re bringing back the ⭐️ #ff14daysofslowst

We’re bringing back the ⭐️ #ff14daysofslowstyle Challenge ⭐️ from December 18th to 31st!

After the amazing response last December, we’re beyond excited to announce its return! Last year, nearly 300 entries flooded in from all over the world - people from all walks of life, many new to the slow fashion movement, came together to share their thoughtful outfit choices and personal wardrobe stories.

A huge thank you to everyone who joined us last year (you know who you are 🫶🏼) You proved that anyone, no matter their background, resources, or experience, can be part of the movement with intention and creativity.

This year, we’re ready to make an even bigger impact, with the support of our incredible partners @fashionparadesg and @hellolooop, and of course, YOU, our amazing #FFCommunity. There are prizes up for grabs for our local and international challengers, too!

Are you ready to rediscover, restyle, and reimagine your wardrobe one prompt at a time? Stay tuned - daily prompts are coming your way very soon!

Will you be joining us for #ff14daysofslowstyle this year? 🔄👚

We’re thrilled to see a growing number of initia

We’re thrilled to see a growing number of initiatives promoting slow fashion and textile preservation in Malaysia of late. 🧵😍

Together with our FF community, we’re diving into these events to deepen our knowledge and connect with like-minded individuals in this space. Join us for ✨Slow Fashion Hangs with FF ✨

We can’t wait to visit the Limar and Songket Exhibition by Samyama. This sequel to the 2022 Splendours of Malay World Textile exhibition showcases over 250 stunning Limar and Songket textiles from across the Nusantara.

Curated by textile collector and art historian @john.ang.771, founder of Samyama, the exhibition offers an exciting lineup of activities, including lectures, workshops, and FREE dance classes!

Find more details and sign up via the link in @samyama.by.johnang’s Instagram bio. (Note: Some activities are ticketed.)

If you’re attending the same sessions as we are over the next two weeks, send us a DM—we’d love to meet and learn with you! Might see some of you this Saturday 🌺

— APPLICATIONS CLOSED— Come join the FASHINFI

— APPLICATIONS CLOSED—

Come join the FASHINFIDELITY team!! 🙆🏻‍♀️🙌🏽🙆🏽‍♂️

We are on the look out for a Community Manager 💫🌻

The role will commence in December 2024 with some training happening the first week. This is a part-time role. The commitment is about 6-8 hours per week, on average.

Swipe through for more details. If this sounds like you, email us your CV at hello@fashinfidelity.com with the subject “FF Community Manager” or share this opportunity with a friend! You may DM us if you have further questions about the role and the remuneration.

Applications are open until 30 November 2024. We are hoping to get in touch with you as soon as we can to secure the right candidate. Hurry!! 💨📝

#socialmediajobs #remotejobs #malaysiajobs #fashinfidelity #sustainablefashionjobs

And.. it’s a wrap! Our sincerest gratitude 🙏🏼 to everyone who popped by our booth at Cerita Bumi 🌏 by @themessyclub_ at @centralmarketkualalumpur over the weekend. We loved seeing our community show up, learn and engage about fashion and apparel’s impact in our everyday lives, and how we can make better and informed choices about our consumption. It was great to meet old friends and make new ones! If you just followed us, hi 👋🏼

Shout out to our volunteers @khadeejahhalim @sancheztiina @kayaikei @am_byam @alleyhascat @haysrr_ @manicpikadreamgrrrl without whom we couldn’t have pulled this off 🦋😇💫

Blessings to our Joanne @stories.we.wear and the girls at The Messy Club who supported us throughout! 🩷 Did you manage to catch us? Answer the poll below 👇🏼

#FFcommunity #fashioneducation #wardrobetruths #fashinfidelity #conscientiousfashionista

We’re so excited to be part of Cerita Bumi, a po

We’re so excited to be part of Cerita Bumi, a pop-up market by @themessyclub_ happening at 📍@centralmarketkualalumpur this weekend! 🌎🌈

Test how well you #knowyourfabrics, make a slow fashion pledge, snap some fun photos at our photobooth, and explore over 150 unique vendors ⭐️

Check out The Messy Club’s page for more info on all the “bumi”-themed activities happening over the three days. Bring friends and family, and make a day of it – we can’t wait to see you there!

P.S. We’ve got exciting activities and campaigns coming up for our #ffcommunity through the end of the year. Stay tuned 🥰

We’re excited to bring back our #wearyourheritag

We’re excited to bring back our #wearyourheritage campaign in celebration of the upcoming Deepavali festival! 🙂‍↕️

Deepavali 🪔 commonly referred to in South India and among Tamil communities (which make up a significant portion of the Indian population in Malaysia), is also known as Diwali, the more widely recognised name in North India and among Indian communities globally 🌍 This Hindu ‘festival of lights’ ✨symbolises the triumph of light over darkness and good over evil, with families marking the occasion by decorating their homes with lamps, exchanging sweets, and gathering for prayers and festivities 🥳

In a multicultural country like Malaysia, embracing our cultural clothing serves as a powerful tool for promoting understanding and respect, allowing us to honour and learn about each other’s traditions 🪷

We invite you to celebrate this festival by wearing traditional Indian attire, textiles, or accessories while also exploring the history and cultural significance behind your clothing choices 💃🏽

We’re thrilled to partner with Padmani from @saree.up this time to gift a few lucky participants a beautiful handmade knot bag 🔄 sareeUP upcycles discarded sarees into everyday items as part of their commitment to sustainable living. By aligning with Sustainable Development Goals (particularly SDGs 8, 12, and 13) their bags and products are crafted by Malaysian women-led SMEs, providing job opportunities for lower-income groups in a supportive community setting 🤍

Swipe through to learn how to participate, and make sure to follow @fashinfidelity, @ohdayang, and @saree.up to be eligible for the giveaway!

Note: You’re welcome to participate any day between October 28 and November 6. Feel free to submit multiple entries - we want to see all your fabulous looks! Three winners will be announced on Sunday, November 10, 2024, and each will win both gifts from SareeUp and Oh Dayang.

Over the years at FASHINFIDELITY, we’ve dedicate

Over the years at FASHINFIDELITY, we’ve dedicated October to normalising conversations about mental health in the fashion industry. 🧠🗣

This year, we’ve compiled a blog post featuring some of our most impactful discussions on the topic, offering insights and possible solutions to those of us navigating the unique challenges of this field.

The first step to prioritising wellbeing in the fashion industry is breaking the stigma around discussing our struggles and experiences. Remember that your voice and mental health matters! Share this with friends, colleagues, and anyone who may benefit from these important discussions.

Check out the link in our bio!

In conjunction with World Mental Health Day, we ar

In conjunction with World Mental Health Day, we are turning our focus to a critical issue that is often overlooked: the impact of the fashion industry on our mental wellbeing 🧠

Most of us may be aware of the environmental damage caused by fast fashion and the harsh realities faced by garment workers who endure exploitative conditions. But what is less often discussed is how the fashion industry affects all of us emotionally and mentally 🌎

Addressing the mental health impact of the fashion industry requires a shift towards a slower, more intentional approach. But what does that look like in practice? 🧐

We want to know your thoughts! How can we foster a culture of care & consciousness in fashion? 👚

P.S. Be sure to check out our latest blog post, where we’ve compiled our previous posts on Fashion and Mental Health for more insights!

✨ Batik: A Timeless Art, but at What Cost? 🌿

✨ Batik: A Timeless Art, but at What Cost? 🌿

🌍 In conjunction with World Batik Day (October 2nd) and World Rivers Day (September 22nd), we’re spotlighting the region’s batik industry.

To preserve the true essence of batik, we must be aware of how it’s produced in today’s world to re-imagine a better way. Let’s delve into the step-by-step 🪜 process of batik making and examine how the shift toward mass production, driven by rising demand, carries significant (human and environmental) costs. 💰

The future of batik depends on re-thinking the way it’s made, supporting artisans who prioritise eco-friendly techniques, and empowering of our small-to-medium producers with practical programs and tools 🛠️

P.S. Be sure to check out our reel, “The Hidden Impacts of Batik,” where we delve into the innovative and sustainable practices that local artisans are embracing to transform batik production.

The batik that we know and love is a cultural trea

The batik that we know and love is a cultural treasure in Indonesia, Malaysia, and beyond. But did you know that mass production of batik has serious environmental and health consequences? 😱

The rise 📈 of large-scale production to meet demand has contributed to:
- water pollution and harm to aquatic species
- health risks for workers
- negative impacts on community well-being and livelihoods
- the loss of artisanal knowledge and the devaluation of batik’s cultural significance

Watch 🎥 till the end as we highlight sustainable batik solutions being embraced by artisans and businesses, along with initiatives promoting greener practices in batik production 💞

Stay tuned for our next post where we’ll dive deeper into the differences between traditional and mass-produced batik! 🔆

Share with us your favourite sustainable batik brands or designers 👇

Typo in video: Diana Rose, Ex-journalist*

Sources:
- Environmental Awareness in Batik Making Process by Phang, F.A.; Roslan, A.N.; Zakaria, Z.A.; Zaini, M.A.A.; Pusppanathan, J.; Talib, C.A.
- Greening Batik by Stephen Hanlon via mybatik.org.my
- Modelling green batik industry – A strategy for sustainability in the craft industry in Malaysia
by Mohd Rafi Yaacob, NurFaizah Mat Zain

Join us this weekend for the #wearyourheritage cam

Join us this weekend for the #wearyourheritage campaign! We can’t wait to see your beautiful outfits and embracing your heritage <3

How to Participate:
⭐️ Add the “Add Yours” sticker to your IG Stories (find the template in our story highlights).
⭐️ Share a photo of your outfit featuring traditional textiles or heritage-inspired wear.
⭐️ Include a brief description of your look (bonus points for sharing the story, history, or cultural significance of the pieces!)
⭐️ Tag @fashinfidelity and @ohdayang

In conjunction with Malaysia Day, we’ve teamed u

In conjunction with Malaysia Day, we’ve teamed up with our friends at @ohdayang to invite you to #WearYourHeritage and celebrate our nation’s rich cultural heritage through mindful fashion choices. 🌟

Why embrace traditional wear and heritage textiles?
🙅‍♀️Shift support from fast fashion giants by supporting local brands and production
🧵Preserve traditional craftsmanship, keeping age-old techniques and skills alive
🤝Support local artisans and their livelihoods
🌿 Encourage the growth and preservation of eco-friendly crafting and garment-making techniques
🇲🇾Strengthen connections to our identity and heritage

How to Participate:
⭐️ Add the “Add Yours” sticker to your IG Stories (find the template in our story highlights).
⭐️ Share a photo of your outfit featuring traditional textiles or heritage-inspired wear.
⭐️ Include a brief description of your look (bonus points for sharing the story, history, or cultural significance of the pieces!)
⭐️ Tag @fashinfidelity and @ohdayang

Note: You’re welcome to participate any day between September 12 to 16, 2024 (Thursday to Monday), and feel free to submit multiple entries - we want to see all your fabulous heritage looks!

Three participants will be selected to win Oh Dayang bag charms, with winners announced on Sunday September 22, 2024.

Part 2 of our #FFcommunity Upcycling Stories: feat

Part 2 of our #FFcommunity Upcycling Stories: featuring @seam.eera 🎀

Meet Sameera! Four years ago, she embarked on a journey of sewing her own clothes, and for the past two years, she’s been upcycling everything from second-hand clothes to bedsheets, curtains and buttons to create playful, layerable pieces that invites you to reimagine your wardrobe! ✨

Her favorite part? 🧐 Experimenting with textile manipulations to transform unused items into vibrant, textured, and embellished upcycled creations👩🏽‍💻

Swipe to discover her journey and grab the chance to own one-of-a-kind pieces from her upcoming collection with @hellolooop, launching this 7th of September! (Details on LOOOP’s socials). 🎉

We hope you enjoy exploring how our community extends the lifespan of their clothing in creative and innovative ways, and perhaps find inspiration to start or complete your own upcycled projects! Are you excited for more stories from this series? 🧚🏽‍♀️

“When I learned that throwing away fabric just l

“When I learned that throwing away fabric just like that is not good for the environment, I knew I had to find a way to utilise it.”

These were the words of designer and maker Mahyun during our visit to her cosy studio in Puchong, where she breathes new life into forgotten and discarded textiles, transforming them into creations rich with textures, stories and character 🎀

Swipe through to discover what motivated her to start her label, Fatimah Yunus and her mission to empower others with the skills to work with unconventional and reclaimed materials 🪡 Learn about the challenges she faces as a designer, from pricing her creations to sourcing fabrics that align with her vision 👗

And if you haven’t yet, check out our previous reel for an up-close look at her stunning creations! 🤩

#ffspotlight: When we think of upcycled fashion, w

#ffspotlight: When we think of upcycled fashion, we often picture thrift flipping - transforming secondhand or discarded clothes into trendy new pieces 🤩 But Mahyun takes a unique approach. She finds beauty in fabric scraps and discarded clothes, transforming them into new creations with unique surface designs and textures 🤍

By using techniques such as appliqué and patchworking, she maximises fabric usage, ensuring that even the smallest scraps from her sewing projects are repurposed 🌎 Appliqué involves stitching a piece of fabric onto another to form a pattern or design, while patchworking involves sewing together various fabric pieces to create a larger piece 👗

This process is not only labour-intensive but also requires a good eye for detail, as each piece must be carefully selected and placed to achieve a cohesive final piece. Mahyun’s dedication to this craft reflects her deep passion for both sustainability and creativity 🎀

In June, Joanne ( a.k.a @stories.we.wear ) from ou

In June, Joanne ( a.k.a @stories.we.wear ) from our team hosted a Mending & Upcycling workshop at @semuahousekl 🤍 We were thrilled to see first-time sewers mastering hand stitching, learning essential mending techniques, and feeling inspired with creative ideas to upcycle their less-loved pieces! 👗

Stories We Wear is part of our new initiative, #FFCollective, created to bring together individuals with unique voices, expertise, and skills to advance the slow fashion movement 📜 We are committed to collaborating with our community to design and execute a wide range of activations that reflect diverse perspectives and innovative ideas for organisations and companies planning sustainability events or CSR programs 🌎

If you’d like to host workshops like these at your upcoming event or are interested in joining our collective, send us a DM. Stay tuned for our callout and more info about #FFCollective soon! 🩷

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