Why We Buy & Keep Clothes: The Psychology of Fashion Consumption
Our relationship with fashion goes beyond trends—it’s deeply tied to emotions, habits, and psychology. This page explores why we shop, hoard, and hold onto clothes we no longer wear. From the rise of Shopee hauls and the allure of 11.11 sales to mindful alternatives like made-to-order fashion and mending, these insights help unpack the hidden forces behind our wardrobe decisions. Discover how impulse buying, sentimental attachments, and even trauma influence our clothing choices—and how we can shift toward more intentional, sustainable fashion habits.
Impulse Buying
Impulse shopping, we all do it. For some, our weakness strikes at the end of a crazy day. For others it’s the strategically placed treats straddling the checkout counters. But alas, how do we shop intentionally?
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The Intention Gap
When buying and belief don’t match – how consumer values like sustainability and ethics often get lost at the checkout, overshadowed by convenience, price, and habit.
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Reel: Trauma & Impulse Buying
Emotional triggers like stress, insecurity, or the need for control can lead to impulsive purchases, overconsumption, or using retail therapy as a coping mechanism—often without us even realising it.
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Why we keep clothes we don’t wear and how to move past them
Often, it’s not just fabric we’re holding onto—but memories, identity, aspirations, or even guilt. Letting go can feel like losing a part of ourselves.
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Thrifting is Problematic if Not Done Mindfully
When overconsumption, resale for profit, or trend-driven hauls strip resources from communities who rely on secondhand clothing as an affordable necessity.
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Shopee hauls are now a thing
Why are we so okay with buying cheap, low-quality clothing from e-commerce websites such as Shoppee, Lazada, and Taobao?
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6 Questions to Ask Yourself Before Your Next Purchase
“If it wasn’t on sale, would I still buy it?”
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Heal Ourselves, and We Heal the World
Because personal transformation ripples outward, shaping how we relate to others, the planet, and the systems we choose to support.
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Buy Now Pay Later – trap or tool?
It can make fashion more accessible in the short term, but it also fuels impulse buying, debt cycles, and overconsumption—turning wants into urgent needs at the click of a button.
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