Author: admin

Torn Between Desires – A Tale of Emotional Spending to Healing

This is Author Dayana Sobri’s powerful story on mental health, recovery, and slow fashion. At FASHINFIDELITY, we’ve long believed that conversations around mental health deserve more visibility—especially within the world of fashion, consumerism, and content creation. Enter Dayana Sobri, author of Torn Between Desires: Exploring the Depths of Mental Health and Compulsive Shopping, a book that […]

Middle-Class Fashion, Who?

Our middle class is no longer. With the tightening of our household budget, everyone wants cheap. We don’t sacrifice looking good, so enter Fast Fashion. In 2002, (now Sir) Philip Green bought the Arcadia Group for £850 million. In 2005, his star brand Topshop accounted for £1 billion of UK clothing sales alone for the […]