It’s been a bit over five years since I started FASHINFIDELITY from my grandmother’s living room in Kuala Lumpur at the start of 2018. Ah, the years go by so fast! In case you didn’t know, FASHINFIDELITY was born to facilitate the sustainable fashion conversation that I am so passionate about from a holistic […]
While we need to set high standards for sustainability in apparel production, are we too woke-washed to realise we mostly offer criticism, but not much else? By now, everyone in fashion has heard about the class action lawsuit filed in the Southern District of New York in July 2022 that accused H&M of deceiving consumers about […]
If you’re like me and you’re pretty dismayed at fashion’s linkages to enslavement, exploitation, oppression and the cycle of waste and pollution, it’s very likely that we’d often asked ourselves, how do I consume differently? According to popular resources, the meaning of consume basically is: to ‘take up’, whether it being ingesting food, use resources, buying goods […]
Problem no. 4: Purchasing Model Thanks for sticking with us this far. Today’s post focuses on fashion’s purchasing model, that more than ever, is completely ripe for disruption. This article is part of a series of deconstructing a massive global industry into areas for disruption on the road to #sustainability, by spotlighting 4 macrotrends in […]
Problem no. 3: Technology and R&D If you’ve been following this series on 4 macrotrends that’s affecting fashion, you’d know by now that fashion has always had a hard time dealing with demand volatility and in today’s market, there’s extra pressures on getting radical transparency right, because this adds to consumer demand. This article is […]
Now that we’ve laid some groundwork on fashion’s supply chain management and agility to respond to a volatile market, let’s continue to highlight the other trends niggling at fashion today. Part 2: Radical Transparency One of the things that often gets missed in the realm of fashion activism or ‘sustainable’ manufacturing is that nobody really […]
The fashion industry is huge. Like, HUGE huge. It has so many moving parts to it since the advent of current-day globalisation has let #fashion manufacture their clothes via a global assembly line. If you’re reading this blogpost then you would have some knowledge already about the origins of fast fashion and its predecessor–high-street fashion —but to recap, I’ll […]